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Fashion and retail · logo maker

Fashion brand logo maker, free to design.

Logo ideas for fashion labels, designers and boutiques. Make the clothes the star, with movement, texture and fit on show, and keep sizing, delivery and checkout quick and out of the way.

Harbor & Pine Coffee logo on flagship boutique at night

Example logos

6 starting points for a fashion brand.

Made by the same engine as the studio, with sample names. Start from one and the studio opens with this industry and that concept first.

  • Granite Fashion brand · Wordmark with underlineStart with this
  • Riverside Fashion brand · Wordmark with cut letterStart with this
  • Willow Creek Fashion brand · Wordmark with underlineStart with this
  • Miller Fashion brand · Wordmark with split colorStart with this
  • Bluebird Fashion brand · Wordmark with dot accentStart with this
  • Cedar Street Fashion brand · Wordmark with split colorStart with this
Harbor & Pine Coffee logo on shopping bag on stoneHarbor & Pine Coffee logo on canvas tote in hand

Design advice

Color

monochrome: black and white looks confident and prints anywhere.

  • Graphite Monochrome: Graphite #333635, Silver Mist #96a6a5, Lagoon #30a677, Void #121212, Bone White #f5f6f5

  • Graphite Monochrome: Graphite #2e2f30, Silver Mist #969da6, Electric Cyan #3089a6, Void #121313, Bone White #f6f6f6

luxury: deep, quiet tones with a metallic note feel premium.

  • Graphite Luxury: Graphite #28332f, Silver Mist #96a6a6, Lagoon #20b784, Deep Lagoon #131d19, Pale Lagoon #ebf6f2

  • Graphite Luxury: Graphite #3c2f33, Silver Mist #a69796, Rose #be1847, Void #180f12, Pale Signal Red #f6eef0

bold: bold colors stand out on a busy street or feed.

  • Graphite Bold: Graphite #3d3130, Silver Mist #a69c96, Signal Red #f9382c, Void #17100f, Bone White #fbfbfb

  • Graphite Bold: Graphite #352b2a, Silver Mist #a69d96, Signal Red #ee1d09, Void #17100f, Bone White #f9f9f9

Type

  • Granite Fashion brand

    Playfair Display with Manrope: a modern serif adds polish and contrast.

  • Granite Fashion brand

    Inter Tight with Work Sans: a grotesk feels direct and dependable.

Symbol ideas

  • gem
  • tag
  • shirt
  • shopping bag
  • tag
  • shirt
  • shopping bag
  • tag
  • shopping bag
  • t shirt
  • handbag
  • bookmark

Open source icons (ISC and MIT). Others can use the same icon, so a symbol mark is less unique than a monogram or an abstract mark.

Layout

Most people meet a fashion brand on its sign first, often from across the street, so a wide lockup with the mark on the left carries the most weight.

Websites to match

Motion website templates from AnimatedWebs.

Questions

Fashion brand logo questions

What colors work for a fashion brand logo?

For fashion labels, designers and boutiques, monochrome palettes work well because black and white looks confident and prints anywhere. A starting point from the engine: Graphite Monochrome (Graphite #333635, Silver Mist #96a6a5, Lagoon #30a677). Text on paper needs 4.5:1 contrast.

Which fonts suit a fashion brand?

Playfair Display with Manrope, because a modern serif adds polish and contrast; Inter Tight with Work Sans, because a grotesk feels direct and dependable. Granite Fashion brand above is set in Bodoni Moda.

What symbol should a fashion brand logo use?

Ideas drawn from streetwear, runway, lookbook, couture: gem, tag, shirt, shopping bag, t shirt. Riverside Fashion brand uses a wordmark with cut letter.

Where will a fashion brand logo be used most?

For fashion labels, designers and boutiques, on storefront sign, tote bag, business card, t shirt, in that order.

What should a fashion brand brand get across?

Make the clothes the star, with movement, texture and fit on show, and keep sizing, delivery and checkout quick and out of the way.

How much does a fashion brand logo cost here?

A fashion brand logo is free to design and preview. The full brand pack for Granite Fashion brand or your own name is $25 once, or included with AnimatedWebs Pro.

Can a fashion brand register its logo as a trademark?

Check for trademark conflicts (for example at uspto.gov) before a fashion brand registers it or prints vehicle wraps.

What is in the brand pack · Pricing and downloads

Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.