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Brand Studioby AnimatedWebs
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Logo colors

Monochrome logo colors, contrast checked.

Palettes from the same engine the studio uses, each with five roles, HEX and RGB values, and its contrast measured. Free to design with any of them.

Design my logoPricing

Examples

6 logos, made by the engine.

  • Willow Creek Fashion brand · Wordmark

  • Fairview Jewelry · Wordmark with split color

  • Granite Watches · Wordmark with ligature

  • Cedar Street Sneakers · Wordmark with dot accent

  • Harbor Furniture · Wordmark with outline

  • Miller Florist · Wordmark with outline

How it works

Advice

6 monochrome palettes, generated by the same engine the studio uses. 6 of them keep body text on paper at 4.5:1 or more.

Every palette has five roles: primary, secondary, accent, ink and paper. The studio checks contrast as you edit and offers a one tap fix.

Industries that lean on it

Graphite Monochrome

  • Graphite primary #232426 rgb(35, 36, 38)
  • Silver Mist secondary #9698a6 rgb(150, 152, 166)
  • Cobalt accent #3067a6 rgb(48, 103, 166)
  • Void ink #141515 rgb(20, 21, 21)
  • Bone White paper #f8f8f8 rgb(248, 248, 248)

Ink on paper 17.2:1, passes for text. Primary on paper 14.6:1.

Graphite Monochrome

  • Graphite primary #272725 rgb(39, 39, 37)
  • Silver Mist secondary #a1a696 rgb(161, 166, 150)
  • Lime accent #a6a430 rgb(166, 164, 48)
  • Graphite Ink ink #1a1a19 rgb(26, 26, 25)
  • Bone White paper #fafafa rgb(250, 250, 250)

Ink on paper 16.7:1, passes for text. Primary on paper 14.3:1.

Graphite Monochrome

  • Graphite primary #2e2e2e rgb(46, 46, 46)
  • Silver Mist secondary #a69698 rgb(166, 150, 152)
  • Rose accent #a63065 rgb(166, 48, 101)
  • Void ink #151415 rgb(21, 20, 21)
  • Bone White paper #f6f6f6 rgb(246, 246, 246)

Ink on paper 17.0:1, passes for text. Primary on paper 12.6:1.

Graphite Monochrome

  • Graphite primary #252524 rgb(37, 37, 36)
  • Silver Mist secondary #9fa696 rgb(159, 166, 150)
  • Lime accent #9ca630 rgb(156, 166, 48)
  • Void ink #161615 rgb(22, 22, 21)
  • Bone White paper #f9f9f8 rgb(249, 249, 248)

Ink on paper 17.2:1, passes for text. Primary on paper 14.6:1.

Graphite Monochrome

  • Graphite primary #272827 rgb(39, 40, 39)
  • Silver Mist secondary #96a697 rgb(150, 166, 151)
  • Verdant accent #54a630 rgb(84, 166, 48)
  • Graphite Ink ink #1b1b1a rgb(27, 27, 26)
  • Bone White paper #f9f9f9 rgb(249, 249, 249)

Ink on paper 16.4:1, passes for text. Primary on paper 14.1:1.

Graphite Monochrome

  • Graphite primary #323435 rgb(50, 52, 53)
  • Silver Mist secondary #969ba6 rgb(150, 155, 166)
  • Cobalt accent #3078a6 rgb(48, 120, 166)
  • Void ink #131313 rgb(19, 19, 19)
  • Bone White paper #f9f9f9 rgb(249, 249, 249)

Ink on paper 17.6:1, passes for text. Primary on paper 11.9:1.

Questions

Plain answers

What are monochrome logo colors good for?

In the studio, fashion brand, jewelry, watches, sneakers lean on monochrome palettes first.

How is contrast checked?

With the WCAG formula on the hex values. Text needs 4.5:1 against its background; large display type can go to 3:1.

Can I change a single color?

Yes. Every color stays editable, and the chat understands requests like warmer, cooler or use navy.

What is in the brand pack · Pricing and downloads

Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.