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The brand pack

Everything in one ZIP, file by file.

One download is one complete brand pack for one logo: 47 files in 14 folders. Every SVG has its text converted to outlines, so it looks the same on any computer, with no fonts to install.

Top level

  • README.txtWhat each folder is for, the fonts and the trademark note.
  • LICENSES.txtFont and icon licenses for everything the pack was built from.
  • manifest.jsonEvery file in the pack with its size.
  • brand.jsonYour whole brand in one file (design, colors, fonts, copy), with links to edit it in the studio and open its presentation.

logo/

  • logo.svgPrimary logo, text converted to outlines, scales to any size.
  • logo-mark.svgThe symbol alone.
  • logo-wordmark.svgThe name alone.
  • logo-one-color.svgOne-color version for stamps, engraving and single-ink print.
  • logo-reversed.svgLight version for dark backgrounds and photos.
  • logo-{512,1024,2048}.pngPrimary logo on your paper color.
  • logo-transparent-{512,1024,2048}.pngPrimary logo with a transparent background.
  • logo-mark-{512,1024}.pngThe symbol, square, transparent.
  • logo-one-color-1024.pngOne-color logo, transparent.
  • logo-reversed-1024.pngReversed logo on your ink color.

favicon/

  • favicon.ico16, 32 and 48 px icons in one file.
  • favicon.svgVector favicon for modern browsers.
  • favicon-{16,32,48}.pngBrowser tab icons.
  • apple-touch-icon.png180 px home screen icon for iPhone and iPad.
  • icon-{192,512}.pngAndroid and installable web app icons.
  • site.webmanifestWeb app manifest with your name and colors.
  • favicon-snippet.htmlThe tags to paste into your site's head.

social/

  • x-avatar.png, x-header.pngX profile picture (400 x 400) and header (1500 x 500).
  • linkedin-logo.png, linkedin-cover.png, linkedin-banner.pngLinkedIn company logo (400 x 400), company cover (1128 x 191) and personal banner (1584 x 396).
  • youtube-icon.png, youtube-banner.pngYouTube icon (800 x 800) and banner (2560 x 1440, logo inside the safe area).
  • instagram-avatar.png, instagram-post.png, instagram-story.pngInstagram profile (320 x 320), post (1080 x 1080) and story (1080 x 1920).
  • facebook-avatar.png, facebook-cover.pngFacebook profile (720 x 720) and cover (1640 x 624).

print/

  • business-card-front.png, business-card-back.pngUS business card with bleed at 600 dpi.
  • business-card-print.pdfTwo-page print file, front and back.
  • letterhead.png, letterhead.pdfUS Letter letterhead at 300 dpi.
  • README.txtPrint notes: bleed, safe area and color proofs.

web/

  • email-signature.html, logo-email.pngEmail signature with your logo.

guidelines/

  • brand-guidelines.htmlYour brand guidelines as one page that works offline.
  • brand-guidelines.pdfThe same guidelines as a PDF.
  • palette.json, palette.txtYour colors in HEX, RGB, HSL and CMYK.
  • fonts.txtYour fonts, their licenses and download links.

code/

  • DESIGN.mdDesign reference for developers and AI coding tools.
  • tailwind-theme.css, variables.css, tokens.jsonTailwind v4 theme, CSS variables and W3C design tokens.

motion/

  • animated-logo.htmlYour animated logo, looping, with reduced motion respected.
  • animated-logo.svgAnimated SVG for websites.
  • animated-logo.gifLooping GIF for slides and chat.

presentation/

  • scene-<scene>.pngYour logo on a business card, storefront, building, folder, pen, pencil, truck and more, 1920 x 1080.
  • presentation.pdfEvery scene in one presentation.

images/

  • <purpose>-<id>.pngAI images you generated for this design, when you made any.

everywhere/

  • README.txt, PLATFORMS.mdBrand Everywhere: the upload order and a checklist of every platform you picked, with text limits and upload links.

everywhere/_master/

  • logo.svg, logo-mark.svg, logo-wordmark.svg, colors.json, fonts.json, copy.jsonYour logo files, colors, fonts and every platform text field in one place.

everywhere/<platform>/

  • <asset>.png or .jpgProfile pictures, covers, banners, icons and meeting backgrounds at each platform's size and file limit.
  • copy.txt, settings.json, UPLOAD.md, NEEDS-PHOTOS.mdText fitted to each field's limit, brand colors and fonts for settings, upload steps, and the photos you still need to take.

Print ready, honestly labeled

Business cards are US 3.5 by 2 inches with bleed, letterhead is US Letter. The PDFs are RGB images; your printer may ask to convert to CMYK and send a proof.

Fonts you are allowed to use

Every font is a Google Font under the SIL Open Font License 1.1 or Apache License 2.0, listed with its license in fonts.txt.

Ready for your website

Favicons, a web manifest, an email signature, DESIGN.md, a Tailwind theme, CSS variables and design tokens.

Brand Everywhere

Exact sizes for 53 platforms: 117 assets made for you, plus upload notes for each one.

You own it

The logo you make is yours. Fonts are under the SIL Open Font License or Apache License; icons in icon marks are open source (ISC or MIT), so others can use the same icon.

brand.json

Your design, colors, type and copy in one file, with a link that reopens the logo in the studio for edits.

Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.