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Brand Studioby AnimatedWebs
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Logo colors

Bold logo colors, contrast checked.

Palettes from the same engine the studio uses, each with five roles, HEX and RGB values, and its contrast measured. Free to design with any of them.

Design my logoPricing

Examples

6 logos, made by the engine.

  • Granite Plumber · Wordmark with underline

  • Cedar Street Electrician · Wordmark

  • Harbor Cleaning service · Wordmark with underline

  • Miller Landscaping · Wordmark with outline

  • Oak & Main Roofing · Wordmark with ligature

  • Riverside House painter · Wordmark with outline

How it works

Advice

6 bold palettes, generated by the same engine the studio uses. 6 of them keep body text on paper at 4.5:1 or more.

Every palette has five roles: primary, secondary, accent, ink and paper. The studio checks contrast as you edit and offers a one tap fix.

Industries that lean on it

Graphite Bold

  • Graphite primary #30323e rgb(48, 50, 62)
  • Silver Mist secondary #9a96a6 rgb(154, 150, 166)
  • Indigo accent #071bfa rgb(7, 27, 250)
  • Void ink #0f1015 rgb(15, 16, 21)
  • Bone White paper #f9f9f9 rgb(249, 249, 249)

Ink on paper 18.0:1, passes for text. Primary on paper 12.1:1.

Graphite Bold

  • Graphite primary #2a252f rgb(42, 37, 47)
  • Silver Mist secondary #a396a6 rgb(163, 150, 166)
  • Iris accent #8302fe rgb(131, 2, 254)
  • Deep Iris ink #1b1620 rgb(27, 22, 32)
  • Bone White paper #f9f9fa rgb(249, 249, 250)

Ink on paper 16.9:1, passes for text. Primary on paper 14.2:1.

Graphite Bold

  • Graphite primary #382f3b rgb(56, 47, 59)
  • Silver Mist secondary #a696a5 rgb(166, 150, 165)
  • Iris accent #c225fd rgb(194, 37, 253)
  • Void ink #130f15 rgb(19, 15, 21)
  • Bone White paper #fafafa rgb(250, 250, 250)

Ink on paper 18.2:1, passes for text. Primary on paper 12.3:1.

Graphite Bold

  • Graphite primary #2a2c35 rgb(42, 44, 53)
  • Silver Mist secondary #9996a6 rgb(153, 150, 166)
  • Indigo accent #2546ff rgb(37, 70, 255)
  • Deep Indigo ink #14151e rgb(20, 21, 30)
  • Bone White paper #fbfbfb rgb(251, 251, 251)

Ink on paper 17.6:1, passes for text. Primary on paper 13.4:1.

Graphite Bold

  • Graphite primary #302833 rgb(48, 40, 51)
  • Silver Mist secondary #a696a5 rgb(166, 150, 165)
  • Iris accent #bd16ff rgb(189, 22, 255)
  • Deep Iris ink #1d1620 rgb(29, 22, 32)
  • Bone White paper #f8f7f8 rgb(248, 247, 248)

Ink on paper 16.5:1, passes for text. Primary on paper 13.3:1.

Graphite Bold

  • Graphite primary #3d3230 rgb(61, 50, 48)
  • Silver Mist secondary #a69e96 rgb(166, 158, 150)
  • Signal Red accent #ff4725 rgb(255, 71, 37)
  • Void ink #1a1312 rgb(26, 19, 18)
  • Bone White paper #fafafa rgb(250, 250, 250)

Ink on paper 17.6:1, passes for text. Primary on paper 11.9:1.

Questions

Plain answers

What are bold logo colors good for?

In the studio, plumber, electrician, cleaning service, landscaping lean on bold palettes first.

How is contrast checked?

With the WCAG formula on the hex values. Text needs 4.5:1 against its background; large display type can go to 3:1.

Can I change a single color?

Yes. Every color stays editable, and the chat understands requests like warmer, cooler or use navy.

What is in the brand pack · Pricing and downloads

Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.