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Brand Studioby AnimatedWebs
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Logo colors

Calm logo colors, contrast checked.

Palettes from the same engine the studio uses, each with five roles, HEX and RGB values, and its contrast measured. Free to design with any of them.

Design my logoPricing

Examples

6 logos, made by the engine.

  • Bluebird Hotel · Monogram in a shield

  • Northgate Resort · Monogram

  • Willow Creek Villa rental · Monogram

  • Fairview Hostel · Monogram

  • Granite Travel agency · Monogram

  • Cedar Street Airline · Monogram in a square

How it works

Advice

6 calm palettes, generated by the same engine the studio uses. 6 of them keep body text on paper at 4.5:1 or more.

Every palette has five roles: primary, secondary, accent, ink and paper. The studio checks contrast as you edit and offers a one tap fix.

Industries that lean on it

Graphite Calm

  • Graphite primary #2b2f37 rgb(43, 47, 55)
  • Silver Mist secondary #9696a6 rgb(150, 150, 166)
  • Cobalt accent #3560b6 rgb(53, 96, 182)
  • Deep Cobalt ink #16191f rgb(22, 25, 31)
  • Bone White paper #f4f5f8 rgb(244, 245, 248)

Ink on paper 16.1:1, passes for text. Primary on paper 12.3:1.

Graphite Calm

  • Graphite primary #2e353b rgb(46, 53, 59)
  • Silver Mist secondary #9699a6 rgb(150, 153, 166)
  • Cobalt accent #2c82ce rgb(44, 130, 206)
  • Void ink #111518 rgb(17, 21, 24)
  • Bone White paper #f5f7f8 rgb(245, 247, 248)

Ink on paper 17.1:1, passes for text. Primary on paper 11.6:1.

Graphite Calm

  • Graphite primary #293134 rgb(41, 49, 52)
  • Silver Mist secondary #969da6 rgb(150, 157, 166)
  • Cobalt accent #2bb0dd rgb(43, 176, 221)
  • Void ink #101516 rgb(16, 21, 22)
  • Bone White paper #f4f8f9 rgb(244, 248, 249)

Ink on paper 17.2:1, passes for text. Primary on paper 12.4:1.

Graphite Calm

  • Graphite primary #2b3436 rgb(43, 52, 54)
  • Silver Mist secondary #969ea6 rgb(150, 158, 166)
  • Electric Cyan accent #259eb2 rgb(37, 158, 178)
  • Deep Electric Cyan ink #151d1f rgb(21, 29, 31)
  • Bone White paper #f7fafa rgb(247, 250, 250)

Ink on paper 16.3:1, passes for text. Primary on paper 12.1:1.

Graphite Calm

  • Graphite primary #2e353a rgb(46, 53, 58)
  • Silver Mist secondary #969aa6 rgb(150, 154, 166)
  • Cobalt accent #2781c3 rgb(39, 129, 195)
  • Deep Cobalt ink #161d22 rgb(22, 29, 34)
  • Bone White paper #f8f9fb rgb(248, 249, 251)

Ink on paper 16.2:1, passes for text. Primary on paper 11.8:1.

Graphite Calm

  • Graphite primary #2f343c rgb(47, 52, 60)
  • Silver Mist secondary #9697a6 rgb(150, 151, 166)
  • Cobalt accent #336fcf rgb(51, 111, 207)
  • Deep Cobalt ink #13171c rgb(19, 23, 28)
  • Bone White paper #f4f5f8 rgb(244, 245, 248)

Ink on paper 16.5:1, passes for text. Primary on paper 11.5:1.

Questions

Plain answers

What are calm logo colors good for?

In the studio, hotel, resort, villa rental, hostel lean on calm palettes first.

How is contrast checked?

With the WCAG formula on the hex values. Text needs 4.5:1 against its background; large display type can go to 3:1.

Can I change a single color?

Yes. Every color stays editable, and the chat understands requests like warmer, cooler or use navy.

What is in the brand pack · Pricing and downloads

Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.