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Brand Studioby AnimatedWebs
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Logo colors

Luxury logo colors, contrast checked.

Palettes from the same engine the studio uses, each with five roles, HEX and RGB values, and its contrast measured. Free to design with any of them.

Design my logoPricing

Examples

6 logos, made by the engine.

  • Willow Creek Hair salon · Monogram in a rounded square

  • Fairview Barber · Monogram

  • Granite Nail salon · Monogram in a rounded square

  • Cedar Street Makeup artist · Monogram in a circle

  • Harbor Skincare · Monogram in a square

  • Miller Cosmetics · Monogram in a rounded square

How it works

Advice

6 luxury palettes, generated by the same engine the studio uses. 6 of them keep body text on paper at 4.5:1 or more.

Every palette has five roles: primary, secondary, accent, ink and paper. The studio checks contrast as you edit and offers a one tap fix.

Industries that lean on it

Graphite Luxury

  • Graphite primary #212927 rgb(33, 41, 39)
  • Silver Mist secondary #96a5a6 rgb(150, 165, 166)
  • Lagoon accent #23b487 rgb(35, 180, 135)
  • Void ink #111816 rgb(17, 24, 22)
  • Pale Lagoon paper #ebf6f2 rgb(235, 246, 242)

Ink on paper 16.3:1, passes for text. Primary on paper 13.5:1.

Graphite Luxury

  • Graphite primary #3a352d rgb(58, 53, 45)
  • Silver Mist secondary #a6a696 rgb(166, 166, 150)
  • Citrine accent #b7821f rgb(183, 130, 31)
  • Deep Citrine ink #221e15 rgb(34, 30, 21)
  • Bone White paper #f8f5f0 rgb(248, 245, 240)

Ink on paper 15.3:1, passes for text. Primary on paper 11.2:1.

Graphite Luxury

  • Graphite primary #302627 rgb(48, 38, 39)
  • Silver Mist secondary #a69a96 rgb(166, 154, 150)
  • Signal Red accent #b91e30 rgb(185, 30, 48)
  • Void ink #160f10 rgb(22, 15, 16)
  • Pale Signal Red paper #f6edee rgb(246, 237, 238)

Ink on paper 16.5:1, passes for text. Primary on paper 12.8:1.

Graphite Luxury

  • Graphite primary #2c2324 rgb(44, 35, 36)
  • Silver Mist secondary #a69996 rgb(166, 153, 150)
  • Signal Red accent #b71f37 rgb(183, 31, 55)
  • Void ink #191213 rgb(25, 18, 19)
  • Pale Signal Red paper #f3eaeb rgb(243, 234, 235)

Ink on paper 15.6:1, passes for text. Primary on paper 12.9:1.

Graphite Luxury

  • Graphite primary #2c3834 rgb(44, 56, 52)
  • Silver Mist secondary #96a5a6 rgb(150, 165, 166)
  • Lagoon accent #26b088 rgb(38, 176, 136)
  • Graphite Ink ink #171d1b rgb(23, 29, 27)
  • Bone White paper #f0f7f5 rgb(240, 247, 245)

Ink on paper 15.7:1, passes for text. Primary on paper 11.2:1.

Graphite Luxury

  • Graphite primary #36322a rgb(54, 50, 42)
  • Silver Mist secondary #a5a696 rgb(165, 166, 150)
  • Citrine accent #b58d21 rgb(181, 141, 33)
  • Deep Citrine ink #1f1d17 rgb(31, 29, 23)
  • Bone White paper #f7f5ef rgb(247, 245, 239)

Ink on paper 15.5:1, passes for text. Primary on paper 11.7:1.

Questions

Plain answers

What are luxury logo colors good for?

In the studio, hair salon, barber, nail salon, makeup artist lean on luxury palettes first.

How is contrast checked?

With the WCAG formula on the hex values. Text needs 4.5:1 against its background; large display type can go to 3:1.

Can I change a single color?

Yes. Every color stays editable, and the chat understands requests like warmer, cooler or use navy.

What is in the brand pack · Pricing and downloads

Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.