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Automotive · logo maker

Car dealer logo maker, free to design.

Logo ideas for car dealers and showrooms. Let buyers see a car from every angle, then make stock, finance enquiries and test-drive bookings easy.

Miller Moving Co. logo on black executive van

Example logos

6 starting points for a car dealer.

Made by the same engine as the studio, with sample names. Start from one and the studio opens with this industry and that concept first.

  • Willow Creek Car dealer · Wordmark with split colorStart with this
  • Miller Car dealer · Wordmark with underlineStart with this
  • Bluebird Car dealer · WordmarkStart with this
  • Cedar Street Car dealer · Wordmark with dot accentStart with this
  • Summit Car dealer · Wordmark with dot accentStart with this
  • Fairview Car dealer · WordmarkStart with this
Miller Moving Co. logo on private jet in the hangarHarbor & Pine Coffee logo on flagship boutique at night

Design advice

Color

bold: bold colors stand out on a busy street or feed.

  • Graphite Bold: Graphite #2e2424, Silver Mist #a69c96, Signal Red #ff281a, Deep Signal Red #1b1514, Bone White #f9f8f8

  • Graphite Bold: Graphite #282833, Silver Mist #9b96a6, Indigo #1e29ff, Deep Indigo #151521, Bone White #fcfcfc

tech: cool, crisp colors feel precise and modern.

  • Graphite Tech: Graphite #202926, Silver Mist #96a6a6, Lagoon #33ffbf, Void #0f1715, Bone White #fbfcfc

  • Graphite Tech: Graphite #2f3c39, Silver Mist #96a4a6, Lagoon #1cf8cc, Void #111615, Bone White #fbfcfc

monochrome: black and white looks confident and prints anywhere.

  • Graphite Monochrome: Graphite #282829, Silver Mist #a196a6, Iris #5d30a6, Void #151515, Bone White #f9f9f9

  • Graphite Monochrome: Graphite #2b2b2b, Silver Mist #a696a0, Orchid #a6309f, Graphite Ink #191819, Bone White #f7f7f7

Type

  • Willow Creek Car dealer

    Bebas Neue with Inter Tight: a display face gives the name real character.

  • Willow Creek Car dealer

    Inter Tight with Work Sans: a grotesk feels direct and dependable.

Symbol ideas

  • car
  • key
  • gauge
  • car
  • key
  • gauge
  • car
  • key
  • gauge
  • carton
  • cable car
  • key round

Open source icons (ISC and MIT). Others can use the same icon, so a symbol mark is less unique than a monogram or an abstract mark.

Layout

A car dealer logo is read at speed on the side of a vehicle, so give it a heavy name, few details and a mark that holds up at 30 feet. Keep a stacked version for the window and the door. Show stock with clear photos and prices

Beyond the logo

What a car dealer brand has to do

  • Show stock with clear photos and prices
  • Offer finance enquiries and test drives
  • List location and opening hours

Websites to match

Motion website templates from AnimatedWebs.

Questions

Car dealer logo questions

What colors work for a car dealer logo?

For car dealers and showrooms, bold palettes work well because bold colors stand out on a busy street or feed. A starting point from the engine: Graphite Bold (Graphite #2e2424, Silver Mist #a69c96, Signal Red #ff281a). Text on paper needs 4.5:1 contrast.

Which fonts suit a car dealer?

Bebas Neue with Inter Tight, because a display face gives the name real character; Inter Tight with Work Sans, because a grotesk feels direct and dependable. Willow Creek Car dealer above is set in Manrope.

What symbol should a car dealer logo use?

Ideas drawn from car-dealer, dealership, car dealer: car, key, gauge, carton, cable car. Miller Car dealer uses a wordmark with underline.

Where will a car dealer logo be used most?

For car dealers and showrooms, on delivery truck, storefront sign, building facade, business card, in that order.

What should a car dealer brand get across?

Let buyers see a car from every angle, then make stock, finance enquiries and test-drive bookings easy.

How much does a car dealer logo cost here?

A car dealer logo is free to design and preview. The full brand pack for Willow Creek Car dealer or your own name is $25 once, or included with AnimatedWebs Pro.

Can a car dealer register its logo as a trademark?

Check for trademark conflicts (for example at uspto.gov) before a car dealer registers it or prints vehicle wraps.

What is in the brand pack · Pricing and downloads

Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.