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Brand Studioby AnimatedWebs
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Logo colors

Tech logo colors, contrast checked.

Palettes from the same engine the studio uses, each with five roles, HEX and RGB values, and its contrast measured. Free to design with any of them.

Design my logoPricing

Examples

6 logos, made by the engine.

  • Riverside Bank and fintech · Abstract pixel grid

  • Summit Crypto and web3 · Abstract hexagon

  • Juniper Investment fund · Abstract pixel grid

  • Bluebird SaaS · Abstract squares

  • Northgate AI startup · Abstract hexagon

  • Willow Creek Cybersecurity · Abstract hexagon

How it works

Advice

6 tech palettes, generated by the same engine the studio uses. 6 of them keep body text on paper at 4.5:1 or more.

Every palette has five roles: primary, secondary, accent, ink and paper. The studio checks contrast as you edit and offers a one tap fix.

Industries that lean on it

Graphite Tech

  • Graphite primary #2b2d37 rgb(43, 45, 55)
  • Silver Mist secondary #9896a6 rgb(152, 150, 166)
  • Indigo accent #0d3fff rgb(13, 63, 255)
  • Void ink #11131c rgb(17, 19, 28)
  • Bone White paper #f9f9fa rgb(249, 249, 250)

Ink on paper 17.6:1, passes for text. Primary on paper 13.0:1.

Graphite Tech

  • Graphite primary #272b32 rgb(39, 43, 50)
  • Silver Mist secondary #9697a6 rgb(150, 151, 166)
  • Cobalt accent #1672ff rgb(22, 114, 255)
  • Void ink #121417 rgb(18, 20, 23)
  • Bone White paper #f8f9fa rgb(248, 249, 250)

Ink on paper 17.5:1, passes for text. Primary on paper 13.5:1.

Graphite Tech

  • Graphite primary #30323e rgb(48, 50, 62)
  • Silver Mist secondary #9a96a6 rgb(154, 150, 166)
  • Indigo accent #203dff rgb(32, 61, 255)
  • Void ink #11131c rgb(17, 19, 28)
  • Bone White paper #fcfcfc rgb(252, 252, 252)

Ink on paper 18.1:1, passes for text. Primary on paper 12.4:1.

Graphite Tech

  • Graphite primary #313f3b rgb(49, 63, 59)
  • Silver Mist secondary #96a5a6 rgb(150, 165, 166)
  • Lagoon accent #33ffc5 rgb(51, 255, 197)
  • Void ink #121917 rgb(18, 25, 23)
  • Bone White paper #fbfcfc rgb(251, 252, 252)

Ink on paper 17.4:1, passes for text. Primary on paper 10.7:1.

Graphite Tech

  • Graphite primary #202129 rgb(32, 33, 41)
  • Silver Mist secondary #9a96a6 rgb(154, 150, 166)
  • Indigo accent #112fff rgb(17, 47, 255)
  • Void ink #111218 rgb(17, 18, 24)
  • Bone White paper #f8f9f9 rgb(248, 249, 249)

Ink on paper 17.7:1, passes for text. Primary on paper 15.2:1.

Graphite Tech

  • Graphite primary #292e35 rgb(41, 46, 53)
  • Silver Mist secondary #9698a6 rgb(150, 152, 166)
  • Cobalt accent #1a80ff rgb(26, 128, 255)
  • Void ink #11151a rgb(17, 21, 26)
  • Bone White paper #f8f9fa rgb(248, 249, 250)

Ink on paper 17.4:1, passes for text. Primary on paper 13.0:1.

Questions

Plain answers

What are tech logo colors good for?

In the studio, bank and fintech, crypto and web3, investment fund, saas lean on tech palettes first.

How is contrast checked?

With the WCAG formula on the hex values. Text needs 4.5:1 against its background; large display type can go to 3:1.

Can I change a single color?

Yes. Every color stays editable, and the chat understands requests like warmer, cooler or use navy.

What is in the brand pack · Pricing and downloads

Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.