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Finance and technology · logo maker

SaaS logo maker, free to design.

Logo ideas for SaaS companies and software teams. Show the product doing its job on the first screen, then follow with pricing and a sign-up button.

Miller Moving Co. logo on phone in hand

Example logos

6 starting points for a SaaS product.

Made by the same engine as the studio, with sample names. Start from one and the studio opens with this industry and that concept first.

  • Summit SaaS · Abstract squaresStart with this
  • Fairview SaaS · Abstract hexagonStart with this
  • Oak & Main SaaS · Abstract hexagonStart with this
  • Northgate SaaS · Abstract squaresStart with this
  • Harbor SaaS · Abstract stripesStart with this
  • Juniper SaaS · Abstract hexagonStart with this
Cedar Street Dental logo on black card on marbleHarbor & Pine Coffee logo on card on a kraft envelope

Design advice

Color

tech: cool, crisp colors feel precise and modern.

  • Graphite Tech: Graphite #293430, Silver Mist #96a5a6, Lagoon #33ffc2, Deep Lagoon #131b18, Bone White #f7f9f8

  • Graphite Tech: Graphite #27322f, Silver Mist #96a5a6, Lagoon #0fffb7, Void #121b18, Bone White #fcfcfc

calm: calm colors signal patience and care.

  • Graphite Calm: Graphite #293134, Silver Mist #969ea6, Electric Cyan #2894ae, Void #121819, Bone White #f5f7f7

  • Graphite Calm: Graphite #232b2c, Silver Mist #96a0a6, Electric Cyan #23a8b3, Deep Electric Cyan #161f20, Bone White #f4f7f7

monochrome: black and white looks confident and prints anywhere.

  • Graphite Monochrome: Graphite #292b2a, Silver Mist #96a6a1, Verdant #30a657, Graphite Ink #1b1c1b, Bone White #f7f7f7

  • Graphite Monochrome: Graphite #303333, Silver Mist #96a0a6, Electric Cyan #309ea6, Void #151616, Bone White #f8f8f8

Type

  • Summit SaaS

    Inter Tight with Work Sans: a grotesk feels direct and dependable.

  • Summit SaaS

    Outfit with Inter Tight: a geometric sans reads clean and modern at every size.

Symbol ideas

  • cpu
  • code
  • cloud
  • cpu
  • code
  • cloud
  • cpu
  • code
  • cloud
  • code 2
  • cpu ai
  • cloud fog

Open source icons (ISC and MIT). Others can use the same icon, so a symbol mark is less unique than a monogram or an abstract mark.

Layout

For a SaaS product the app icon is the logo most people see daily, so the mark has to work alone in a rounded square. Make sure the mark alone still reads on the back of a card.

Websites to match

Motion website templates from AnimatedWebs.

Questions

SaaS logo questions

What colors work for a SaaS product logo?

For SaaS companies and software teams, tech palettes work well because cool, crisp colors feel precise and modern. A starting point from the engine: Graphite Tech (Graphite #293430, Silver Mist #96a5a6, Lagoon #33ffc2). Text on paper needs 4.5:1 contrast.

Which fonts suit a SaaS product?

Inter Tight with Work Sans, because a grotesk feels direct and dependable; Outfit with Inter Tight, because a geometric sans reads clean and modern at every size. Summit SaaS above is set in Urbanist.

What symbol should a SaaS product logo use?

Ideas drawn from saas, dashboard: cpu, code, cloud, code 2, cpu ai. Fairview SaaS uses a abstract hexagon.

Where will a SaaS product logo be used most?

For SaaS companies and software teams, on app icon, business card, lobby wall, website hero, in that order.

What should a SaaS product brand get across?

Show the product doing its job on the first screen, then follow with pricing and a sign-up button.

How much does a SaaS product logo cost here?

A SaaS product logo is free to design and preview. The full brand pack for Summit SaaS or your own name is $25 once, or included with AnimatedWebs Pro.

Can a SaaS product register its logo as a trademark?

Check for trademark conflicts (for example at uspto.gov) before a SaaS product registers it or prints business cards.

What is in the brand pack · Pricing and downloads

Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.