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Professional services · logo maker

Insurance logo maker, free to design.

Logo ideas, colors, fonts and symbols for insurers and insurance brokers. Describe your business, refine it by chat, see it on real photographs, and get the full brand pack for $25 once.

Cedar Street Dental logo on black card on marble

Example logos

6 starting points for a insurance company.

Made by the same engine as the studio, with sample names. Start from one and the studio opens with this industry and that concept first.

  • Bluebird Insurance · Wordmark with dot accentStart with this
  • Cedar Street Insurance · Wordmark with split colorStart with this
  • Summit Insurance · Wordmark with cut letterStart with this
  • Fairview Insurance · Wordmark with split colorStart with this
  • Oak & Main Insurance · Wordmark with split colorStart with this
  • Northgate Insurance · Wordmark with dot accentStart with this
Harbor & Pine Coffee logo on card on a kraft envelopeNorthlight Studio logo on business cards on stone

Design advice

Color

calm: calm colors signal patience and care.

  • Graphite Calm: Graphite #2f373c, Silver Mist #969aa6, Cobalt #3796d5, Deep Cobalt #14181b, Bone White #f3f5f7

  • Graphite Calm: Graphite #282a33, Silver Mist #9996a6, Indigo #1f3fd5, Deep Indigo #14161f, Bone White #f7f8fa

luxury: deep, quiet tones with a metallic note feel premium.

  • Graphite Luxury: Graphite #3d3032, Silver Mist #a69996, Signal Red #b1253b, Deep Signal Red #1d1415, Bone White #f7f0f1

  • Graphite Luxury: Graphite #2a3632, Silver Mist #96a6a5, Lagoon #2daa7a, Deep Lagoon #141f1b, Bone White #f1f8f5

monochrome: black and white looks confident and prints anywhere.

  • Graphite Monochrome: Graphite #383732, Silver Mist #a4a696, Citrine #a68b30, Void #161616, Bone White #f9f9f9

  • Graphite Monochrome: Graphite #393937, Silver Mist #a4a696, Citrine #a68a30, Graphite Ink #1c1c1b, Bone White #f6f6f6

Type

  • Bluebird Insurance

    Cormorant Garamond with Source Sans 3: a classic serif feels established and trusted.

  • Bluebird Insurance

    Playfair Display with Manrope: a modern serif adds polish and contrast.

Symbol ideas

  • scale
  • shield
  • briefcase
  • scale
  • shield
  • briefcase
  • shield
  • briefcase
  • scale 3d
  • shield user
  • briefcase medical
  • activity

Open source icons (ISC and MIT). Others can use the same icon, so a symbol mark is less unique than a monogram or an abstract mark.

Layout

A insurance company is often judged across a desk, on a card and a proposal, so a calm, compact lockup with careful spacing does more than a loud one. A one color version helps with embossing and stamps.

Websites to match

Motion website templates from AnimatedWebs.

Questions

Insurance logo questions

What colors work for a insurance company logo?

For insurers and insurance brokers, calm palettes work well because calm colors signal patience and care. A starting point from the engine: Graphite Calm (Graphite #2f373c, Silver Mist #969aa6, Cobalt #3796d5). Text on paper needs 4.5:1 contrast.

Which fonts suit a insurance company?

Cormorant Garamond with Source Sans 3, because a classic serif feels established and trusted; Playfair Display with Manrope, because a modern serif adds polish and contrast. Bluebird Insurance above is set in Libre Caslon Text.

What symbol should a insurance company logo use?

Ideas drawn from insurance: scale, shield, briefcase, scale 3d, shield user. Cedar Street Insurance uses a wordmark with split color.

Where will a insurance company logo be used most?

For insurers and insurance brokers, on business card, folder letterhead, pen, lobby wall, in that order.

How much does a insurance company logo cost here?

A insurance company logo is free to design and preview. The full brand pack for Bluebird Insurance or your own name is $25 once, or included with AnimatedWebs Pro.

Can a insurance company register its logo as a trademark?

Check for trademark conflicts (for example at uspto.gov) before a insurance company registers it or prints business cards.

What is in the brand pack · Pricing and downloads

Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.