Logo style
Organic and natural logos, in motion.
Leaves, water and earth tones for brands that grow things. Here is what the style means in type, shape and motion, on real business names. Free to design yours.
Examples
6 logos, made by the engine.
Willow Creek Dental clinic · Tooth icon in a rounded square
Fairview Medical clinic · Heart icon in a circle
Granite Pharmacy · Cross icon in a square
Cedar Street Mental health · Brain icon in a square
Harbor Physiotherapy · Activity icon in a rounded square
Miller Optician · Scan icon in a square
How it works
Advice
Leaves, water and earth tones for brands that grow things.
The engine sets these logos in humanist sans, classic serif, modern serif type, at weights from 400 to 600, built on organic, arc, circle shapes.
They move best with the draw and morph animations.
Questions
Plain answers
What makes a logo look organic and natural?
Leaves, water and earth tones for brands that grow things. In the studio that means humanist sans lettering, letter spacing between 0 and 0.06 em, and icon top or icon left or emblem layouts.
Which businesses suit a organic and natural logo?
Of the 163 industries in the studio, it leans hardest for dental clinic, medical clinic, pharmacy, mental health, physiotherapy.
Can I mix it with another style?
Yes. Tell the chat what you want ("more organic", "softer"), and later batches lean that way while the rest of the brief stays.
What does it cost?
It is free to design and preview with no watermark. The full brand pack for one logo is $25 once, or included with Pro.
What is in the brand pack · Pricing and downloads
Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.