Logo style
Friendly and rounded logos, in motion.
Soft shapes and open letters that feel easy to talk to. Here is what the style means in type, shape and motion, on real business names. Free to design yours.
Examples
6 logos, made by the engine.
Granite University · Landmark icon in a square
Cedar Street Online course · Lightbulb icon in a rounded square
Harbor School · Book icon in a hexagon
Miller Tutoring · Book icon in a square
Oak & Main Language school · Message icon
Riverside Driving school · Road icon in a rounded square
How it works
Advice
Soft shapes and open letters that feel easy to talk to.
The engine sets these logos in geometric sans, humanist sans type, at weights from 600 to 800, built on circle, organic, arc, grid shapes.
They move best with the pulse and assemble and orbit animations.
Questions
Plain answers
What makes a logo look friendly and rounded?
Soft shapes and open letters that feel easy to talk to. In the studio that means geometric sans lettering, letter spacing between -0.03 and 0 em, and icon left or icon top layouts.
Which businesses suit a friendly and rounded logo?
Of the 163 industries in the studio, it leans hardest for university, online course, school, tutoring, language school.
Can I mix it with another style?
Yes. Tell the chat what you want ("more friendly", "softer"), and later batches lean that way while the rest of the brief stays.
What does it cost?
It is free to design and preview with no watermark. The full brand pack for one logo is $25 once, or included with Pro.
What is in the brand pack · Pricing and downloads
Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.