Logo colors
Warm logo colors, contrast checked.
Palettes from the same engine the studio uses, each with five roles, HEX and RGB values, and its contrast measured. Free to design with any of them.
Examples
6 logos, made by the engine.
Summit Restaurant · Shield emblem
Juniper Coffee shop · Crest emblem
Bluebird Bakery · Circle emblem
Northgate Bar and cocktails · Badge emblem
Willow Creek Brewery · Stamp emblem
Fairview Winery · Circle emblem
How it works
Advice
6 warm palettes, generated by the same engine the studio uses. 6 of them keep body text on paper at 4.5:1 or more.
Every palette has five roles: primary, secondary, accent, ink and paper. The studio checks contrast as you edit and offers a one tap fix.
Graphite Warm
- Graphite primary #2e2524 rgb(46, 37, 36)
- Silver Mist secondary #a69d96 rgb(166, 157, 150)
- Signal Red accent #f14335 rgb(241, 67, 53)
- Void ink #160f0e rgb(22, 15, 14)
- Bone White paper #faf0ef rgb(250, 240, 239)
Ink on paper 16.9:1, passes for text. Primary on paper 13.4:1.
Graphite Warm
- Graphite primary #3b302f rgb(59, 48, 47)
- Silver Mist secondary #a69d96 rgb(166, 157, 150)
- Signal Red accent #f52818 rgb(245, 40, 24)
- Deep Signal Red ink #1c1615 rgb(28, 22, 21)
- Bone White paper #faf4f3 rgb(250, 244, 243)
Ink on paper 16.4:1, passes for text. Primary on paper 11.7:1.
Graphite Warm
- Graphite primary #36312a rgb(54, 49, 42)
- Silver Mist secondary #a6a496 rgb(166, 164, 150)
- Ember accent #f19326 rgb(241, 147, 38)
- Void ink #171512 rgb(23, 21, 18)
- Bone White paper #f9f4ed rgb(249, 244, 237)
Ink on paper 16.7:1, passes for text. Primary on paper 11.8:1.
Graphite Warm
- Graphite primary #302a26 rgb(48, 42, 38)
- Silver Mist secondary #a6a196 rgb(166, 161, 150)
- Ember accent #fe6312 rgb(254, 99, 18)
- Deep Ember ink #1f1a17 rgb(31, 26, 23)
- Bone White paper #faf5f3 rgb(250, 245, 243)
Ink on paper 15.9:1, passes for text. Primary on paper 13.1:1.
Graphite Warm
- Graphite primary #2a2321 rgb(42, 35, 33)
- Silver Mist secondary #a69e96 rgb(166, 158, 150)
- Signal Red accent #fd4e2e rgb(253, 78, 46)
- Void ink #1a1210 rgb(26, 18, 16)
- Bone White paper #faf3f1 rgb(250, 243, 241)
Ink on paper 16.8:1, passes for text. Primary on paper 14.1:1.
Graphite Warm
- Graphite primary #2d2423 rgb(45, 36, 35)
- Silver Mist secondary #a69d96 rgb(166, 157, 150)
- Signal Red accent #f95139 rgb(249, 81, 57)
- Graphite Ink ink #1d1716 rgb(29, 23, 22)
- Bone White paper #f9eeed rgb(249, 238, 237)
Ink on paper 15.6:1, passes for text. Primary on paper 13.3:1.
Questions
Plain answers
What are warm logo colors good for?
In the studio, restaurant, coffee shop, bakery, bar and cocktails lean on warm palettes first.
How is contrast checked?
With the WCAG formula on the hex values. Text needs 4.5:1 against its background; large display type can go to 3:1.
Can I change a single color?
Yes. Every color stays editable, and the chat understands requests like warmer, cooler or use navy.
What is in the brand pack · Pricing and downloads
Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.