Logo colors
Playful logo colors, contrast checked.
Palettes from the same engine the studio uses, each with five roles, HEX and RGB values, and its contrast measured. Free to design with any of them.
Examples
6 logos, made by the engine.
Willow Creek Wedding venue · Bell icon in a circle
Fairview Event planner · Party icon in a circle
Granite Conference · Users icon in a rounded square
Cedar Street Festival · Ticket icon in a hexagon
Harbor Nightclub · Music icon in a rounded square
Miller Church and faith · Heart icon in a hexagon
How it works
Advice
6 playful palettes, generated by the same engine the studio uses. 6 of them keep body text on paper at 4.5:1 or more.
Every palette has five roles: primary, secondary, accent, ink and paper. The studio checks contrast as you edit and offers a one tap fix.
Graphite Playful
- Graphite primary #2b3537 rgb(43, 53, 55)
- Silver Mist secondary #969ea6 rgb(150, 158, 166)
- Electric Cyan accent #33dcff rgb(51, 220, 255)
- Deep Electric Cyan ink #151b1d rgb(21, 27, 29)
- Bone White paper #f1fafb rgb(241, 250, 251)
Ink on paper 16.4:1, passes for text. Primary on paper 11.9:1.
Graphite Playful
- Graphite primary #232b2c rgb(35, 43, 44)
- Silver Mist secondary #96a0a6 rgb(150, 160, 166)
- Electric Cyan accent #36effc rgb(54, 239, 252)
- Void ink #111616 rgb(17, 22, 22)
- Bone White paper #f4fbfc rgb(244, 251, 252)
Ink on paper 17.4:1, passes for text. Primary on paper 13.8:1.
Graphite Playful
- Graphite primary #222b2b rgb(34, 43, 43)
- Silver Mist secondary #96a1a6 rgb(150, 161, 166)
- Electric Cyan accent #2afff9 rgb(42, 255, 249)
- Deep Electric Cyan ink #161f1f rgb(22, 31, 31)
- Bone White paper #f1f9f9 rgb(241, 249, 249)
Ink on paper 15.7:1, passes for text. Primary on paper 13.6:1.
Graphite Playful
- Graphite primary #202829 rgb(32, 40, 41)
- Silver Mist secondary #969fa6 rgb(150, 159, 166)
- Electric Cyan accent #2ddcf7 rgb(45, 220, 247)
- Deep Electric Cyan ink #151d1e rgb(21, 29, 30)
- Bone White paper #effafb rgb(239, 250, 251)
Ink on paper 16.1:1, passes for text. Primary on paper 14.1:1.
Graphite Playful
- Graphite primary #382c35 rgb(56, 44, 53)
- Silver Mist secondary #a6969c rgb(166, 150, 156)
- Orchid accent #ff33c5 rgb(255, 51, 197)
- Deep Orchid ink #20151d rgb(32, 21, 29)
- Bone White paper #fcf8fb rgb(252, 248, 251)
Ink on paper 16.8:1, passes for text. Primary on paper 12.6:1.
Graphite Playful
- Graphite primary #322d28 rgb(50, 45, 40)
- Silver Mist secondary #a6a396 rgb(166, 163, 150)
- Ember accent #fe9c34 rgb(254, 156, 52)
- Void ink #1b1712 rgb(27, 23, 18)
- Bone White paper #fcf8f4 rgb(252, 248, 244)
Ink on paper 16.9:1, passes for text. Primary on paper 12.9:1.
Questions
Plain answers
What are playful logo colors good for?
In the studio, wedding venue, event planner, conference, festival lean on playful palettes first.
How is contrast checked?
With the WCAG formula on the hex values. Text needs 4.5:1 against its background; large display type can go to 3:1.
Can I change a single color?
Yes. Every color stays editable, and the chat understands requests like warmer, cooler or use navy.
What is in the brand pack · Pricing and downloads
Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.