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Brand Studioby AnimatedWebs
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Logo colors

Fresh logo colors, contrast checked.

Palettes from the same engine the studio uses, each with five roles, HEX and RGB values, and its contrast measured. Free to design with any of them.

Design my logoPricing

Examples

6 logos, made by the engine.

  • Riverside University · Graduation icon in a rounded square

  • Summit Online course · Graduation icon in a hexagon

  • Juniper School · School icon in a square

  • Bluebird Tutoring · Pencil icon in a square

  • Northgate Language school · Message icon in a hexagon

  • Willow Creek Driving school · Road icon in a rounded square

How it works

Advice

6 fresh palettes, generated by the same engine the studio uses. 6 of them keep body text on paper at 4.5:1 or more.

Every palette has five roles: primary, secondary, accent, ink and paper. The studio checks contrast as you edit and offers a one tap fix.

Industries that lean on it

Graphite Fresh

  • Graphite primary #2e362b rgb(46, 54, 43)
  • Silver Mist secondary #96a698 rgb(150, 166, 152)
  • Verdant accent #55e623 rgb(85, 230, 35)
  • Deep Verdant ink #181e16 rgb(24, 30, 22)
  • Bone White paper #f4f7f3 rgb(244, 247, 243)

Ink on paper 15.7:1, passes for text. Primary on paper 11.6:1.

Graphite Fresh

  • Graphite primary #2f3c34 rgb(47, 60, 52)
  • Silver Mist secondary #96a6a1 rgb(150, 166, 161)
  • Verdant accent #1fd961 rgb(31, 217, 97)
  • Deep Verdant ink #151e18 rgb(21, 30, 24)
  • Bone White paper #f4f9f6 rgb(244, 249, 246)

Ink on paper 16.0:1, passes for text. Primary on paper 10.9:1.

Graphite Fresh

  • Graphite primary #283026 rgb(40, 48, 38)
  • Silver Mist secondary #96a698 rgb(150, 166, 152)
  • Verdant accent #40cd19 rgb(64, 205, 25)
  • Void ink #11180f rgb(17, 24, 15)
  • Bone White paper #f9fbf8 rgb(249, 251, 248)

Ink on paper 17.4:1, passes for text. Primary on paper 13.1:1.

Graphite Fresh

  • Graphite primary #2d392d rgb(45, 57, 45)
  • Silver Mist secondary #96a69b rgb(150, 166, 155)
  • Verdant accent #28ee21 rgb(40, 238, 33)
  • Void ink #121c11 rgb(18, 28, 17)
  • Bone White paper #f1f9f1 rgb(241, 249, 241)

Ink on paper 16.3:1, passes for text. Primary on paper 11.3:1.

Graphite Fresh

  • Graphite primary #30392d rgb(48, 57, 45)
  • Silver Mist secondary #96a698 rgb(150, 166, 152)
  • Verdant accent #3acf0c rgb(58, 207, 12)
  • Deep Verdant ink #161f14 rgb(22, 31, 20)
  • Bone White paper #f8faf7 rgb(248, 250, 247)

Ink on paper 16.1:1, passes for text. Primary on paper 11.4:1.

Graphite Fresh

  • Graphite primary #202921 rgb(32, 41, 33)
  • Silver Mist secondary #96a69e rgb(150, 166, 158)
  • Verdant accent #26cb40 rgb(38, 203, 64)
  • Graphite Ink ink #161d17 rgb(22, 29, 23)
  • Bone White paper #f2f8f3 rgb(242, 248, 243)

Ink on paper 16.0:1, passes for text. Primary on paper 13.9:1.

Questions

Plain answers

What are fresh logo colors good for?

In the studio, university, online course, school, tutoring lean on fresh palettes first.

How is contrast checked?

With the WCAG formula on the hex values. Text needs 4.5:1 against its background; large display type can go to 3:1.

Can I change a single color?

Yes. Every color stays editable, and the chat understands requests like warmer, cooler or use navy.

What is in the brand pack · Pricing and downloads

Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.