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Brand Studioby AnimatedWebs
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Logo colors

Earthy logo colors, contrast checked.

Palettes from the same engine the studio uses, each with five roles, HEX and RGB values, and its contrast measured. Free to design with any of them.

Design my logoPricing

Examples

6 logos, made by the engine.

  • Oak & Main Restaurant · Shield emblem

  • Riverside Coffee shop · Shield emblem

  • Summit Bakery · Badge emblem

  • Juniper Bar and cocktails · Shield emblem

  • Bluebird Brewery · Stamp emblem

  • Northgate Winery · Stamp emblem

How it works

Advice

6 earthy palettes, generated by the same engine the studio uses. 6 of them keep body text on paper at 4.5:1 or more.

Every palette has five roles: primary, secondary, accent, ink and paper. The studio checks contrast as you edit and offers a one tap fix.

Industries that lean on it

Graphite Earthy

  • Graphite primary #2c2722 rgb(44, 39, 34)
  • Silver Mist secondary #a6a296 rgb(166, 162, 150)
  • Ember accent #b3682c rgb(179, 104, 44)
  • Deep Ember ink #211b15 rgb(33, 27, 21)
  • Pale Ember paper #f4ede8 rgb(244, 237, 232)

Ink on paper 14.7:1, passes for text. Primary on paper 12.8:1.

Graphite Earthy

  • Graphite primary #312c26 rgb(49, 44, 38)
  • Silver Mist secondary #a6a396 rgb(166, 163, 150)
  • Ember accent #b77535 rgb(183, 117, 53)
  • Void ink #15120f rgb(21, 18, 15)
  • Pale Ember paper #f6f1ed rgb(246, 241, 237)

Ink on paper 16.6:1, passes for text. Primary on paper 12.3:1.

Graphite Earthy

  • Graphite primary #352f2a rgb(53, 47, 42)
  • Silver Mist secondary #a6a296 rgb(166, 162, 150)
  • Ember accent #a66130 rgb(166, 97, 48)
  • Deep Ember ink #201b18 rgb(32, 27, 24)
  • Bone White paper #f8f4f2 rgb(248, 244, 242)

Ink on paper 15.6:1, passes for text. Primary on paper 12.1:1.

Graphite Earthy

  • Graphite primary #30392d rgb(48, 57, 45)
  • Silver Mist secondary #96a697 rgb(150, 166, 151)
  • Verdant accent #50c025 rgb(80, 192, 37)
  • Void ink #141912 rgb(20, 25, 18)
  • Pale Verdant paper #ecf3e9 rgb(236, 243, 233)

Ink on paper 15.8:1, passes for text. Primary on paper 10.6:1.

Graphite Earthy

  • Graphite primary #38312c rgb(56, 49, 44)
  • Silver Mist secondary #a6a196 rgb(166, 161, 150)
  • Ember accent #a75c2f rgb(167, 92, 47)
  • Void ink #17120f rgb(23, 18, 15)
  • Pale Ember paper #f5f0ec rgb(245, 240, 236)

Ink on paper 16.4:1, passes for text. Primary on paper 11.3:1.

Graphite Earthy

  • Graphite primary #312d26 rgb(49, 45, 38)
  • Silver Mist secondary #a6a696 rgb(166, 166, 150)
  • Citrine accent #bc8c28 rgb(188, 140, 40)
  • Deep Citrine ink #1f1c17 rgb(31, 28, 23)
  • Bone White paper #f7f5f0 rgb(247, 245, 240)

Ink on paper 15.6:1, passes for text. Primary on paper 12.6:1.

Questions

Plain answers

What are earthy logo colors good for?

In the studio, restaurant, coffee shop, bakery, bar and cocktails lean on earthy palettes first.

How is contrast checked?

With the WCAG formula on the hex values. Text needs 4.5:1 against its background; large display type can go to 3:1.

Can I change a single color?

Yes. Every color stays editable, and the chat understands requests like warmer, cooler or use navy.

What is in the brand pack · Pricing and downloads

Check a logo for trademark conflicts (for example at uspto.gov) before you register or print it.